Use of cookies

What we store about your visit to the website

1. Owner information

This website is supplied by:

ARoS Aarhus Art Museum
Aros Allé 2, DK-8000 Aarhus C
T: (+45) 8730 6600

2. Cookies

A cookie is a small text file that is stored in your browser in order to recognise your computer on subsequent visits. No personal information is stored in our cookies and they cannot contain viruses.

This website uses cookies to determine who visits our website and to generate demographic and user-related statistics. This allows us to customise and create content and services that match both your interests and wishes and those of other users.

We also use cookies to provide targeted online ads. The same applies to questionnaire surveys, analyses and the like. For all promotional formats we record whether you click on the ads provided.

2.1 How long do we store cookies?

Cookies delete themselves after a certain number of months (this can vary), but they are renewed after each visit.

2.2 How to delete cookies

See instructions here:

2.3 How can I avoid cookies?

If you do not want to receive cookies, you can block them. See instructions here:

2.4 What are cookies used for on our website?

Cookies are used to generate statistics about the number of users and information, geography and interests of our users to customise content accordingly.

These tools are involved in data collection on

  • Google Analytics - used to measure visits to the website
  • Mailchimp - used to measure visits to the website from newsletters
  • Facebook - for impact measurement and targeting ads

2.5 More about Google Analytics (traffic measuring)

The website uses cookies from Google Analytics to measure traffic on the website.

You can opt out of cookies from Google Analytics cookies here:

3. Use of personal information

Personal information is never disclosed to third parties unless you expressly give your consent for this, and we never collect personal information unless you have provided us with this information when subscribing, purchasing or taking part in a survey etc. In these cases we collect information about your name, address, postal code, email, gender, age, interests, attitudes and knowledge of various topics.

Personal information is used to complete the purchase or service for which the information was collected. The information is also used to gain more knowledge of you and other users of the website. This use can include, for example, surveys and analyses aimed at improving our products, services and technologies, and displaying content and advertisements tailored to your interests and hobbies.

3.1 Contact with regard to personal information

If you want access to the information that has been recorded about you at ARoS, please contact us at If any of the recorded data is incorrect, or if you have any other objections, please contact us at the same email address. You have the option of gaining insight into the information that has been recorded about you, and you can take exception to something recorded in accordance with the rules of the Danish Act on Processing of Personal Data.

3.2 Protection of personal information

In accordance with the Danish Act on Processing of Personal Data, your personal information must be kept securely and confidentially. We store your personal information on computers with limited access, which are located in controlled facilities, and our security measures are continuously monitored to determine whether our user information is being managed responsibly, and with due regard for your rights as a user. However, we cannot guarantee 100% security vis-à-vis data transfers via the Internet. This means that there may be a risk of others gaining unauthorised access to information when data is transmitted and stored electronically. In other words, you disclose your personal information at your own discretion.

Personal information is regularly deleted or anonymised as the purpose for which it was collected comes to an end. Personal information is stored for no longer than 12 months after use.

The rapid development of the Internet means that changes in our processing of personal information may be necessary. Therefore we reserve the right to update and modify the current guidelines for the processing of personal information. If we do so, we will naturally amend the "last updated" date at the bottom of the page. In the event of significant changes, we will notify you in the form of a visible notice on our websites.

To the extent that we process personal information about you, in accordance with the Danish Act on Processing of Personal Data you have the right to find out what personal information is attributable to you. If it appears that the information or data processed about you is incorrect or misleading, you are entitled to demand that it be corrected, deleted or blocked. You may at any time object to the fact that information about you is subject to processing. You may also revoke your consent at any time. You are entitled to complain about the processing of information and data related to you. Complaints must be lodged with the Danish Data Protection Agency, cf. the Danish Act on Processing of Personal Data § 58, Paragraph 1.